How Can Artificial Intelligence Support PR? Is It Worth Getting Help?

Right from the start, let's calm any fears - there's no indication that AI will soon take our jobs. And while the topic of artificial intelligence has been hot in recent months, you could learn why you shouldn't fear this technology, for instance, through our AI x GAMEDEV conference (the 2nd edition is upcoming!). Maciej Sosnowski - Head of PR and Marketing at better. gaming agency - summed up the presence of artificial intelligence in the industry in a very illustrative way: 

Even with the most advanced tools, PR and marketing work should start with a piece of paper. Before reaching for a hammer or screwdriver, we need to know whether we're making a table or a chair.

However, AI-powered tools can be valuable allies for those involved in public relations. Discover how and why it's worth getting help.

Research and Data Analytics

Time is more precious than gold - considering the current pace of life, this universal truth gains value with each passing year. AI tools can assist in research, allowing us to quickly identify publications or social media posts of interest. Artificial intelligence can also analyze the data acquired in this way to provide detailed information on important factors such as sources, audience profiles, or publication reach. Manual execution of such tasks involves a huge amount of work. With AI assistance, we can use our time for other tasks that decidedly need a "human touch."

Communication Personalization

Personalizing press releases and PR campaigns is time-consuming, but thanks to artificial intelligence, it becomes more achievable. We've previously written about how to reach those who will want to listen to us (LINK). Gaining the attention and engagement of the media is a challenge, and through personalized communications tailored to specific groups, we will certainly attract attention. Algorithms can adapt the message to individual recipient preferences, making communication more effective and increasing community engagement.

Process Automation.

Manual management of daily tasks in PR is quite a challenge. However, artificial intelligence comes to the rescue by offering process automation. From monitoring social media to data analysis, AI saves time and resources that can be directed towards more complex, and above all, creative tasks. AI systems can assist us in tasks such as media monitoring or report creation. These are perhaps some of the most tedious tasks, which we can easily shed from our shoulders as if by a magic wand.

Let's Use AI Wisely

And although this is just a fraction of how artificial intelligence can support PR departments, the conclusions are obvious - it's worth getting help. Implementing AI-powered tools not only streamlines time-consuming processes but also enables more precise customization of actions to changing conditions and audience preferences. In a globalized, digital world, using modern tools is crucial for successful PR campaigns. However, it's important to remember that the management of this technology still rests on human shoulders, so it's worth relying on specialists with the appropriate knowledge, skills, and experience in using it.

Newest posts

BLOG
January 24 th, 2025
better. sums up 2024
Another year older and a new one just begun. A lot of things happened in popculture last year. See what better. gaming thought about 2024:...
Read more
December 19 th, 2024
Don't Wake The Beast – how we went viral on...
Don’t Wake The Beast is a roguelite stealth game where you sneak through dungeons, steal treasures, and try not to wake the terrifying beasts guarding...
Read more
November 26 th, 2024
How Can Artificial Intelligence Support PR? Is It Worth Getting...
Right from the start, let's calm any fears - there's no indication that AI will soon take our jobs. And while the topic of artificial...
Read more
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram