Blog

April 29 th, 2024
AVE in PR and Marketing: Navigating the Misleading Metrics

AVE in the world of PR has nothing to do with the ancient greeting, wrongly associated to be common on gladiatorial arenas. Not only ancient history buffs know that “ave” is misleading. The significance of AVE (Advertising Value Equivalent) in PR and marketing actions is also a myth. Like gladiatorial salutations, the meaning of AVE […]

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April 16 th, 2024
Crafting an Effective Press Release: 5 Proven Tips!

Crafting a compelling press release is more challenging than it may seem at first glance. Industry journalists receive dozens of emails daily, so it's crucial to make an effort to capture their attention by standing out from the competition. In this article, we unveil 5 proven tips to tailor your press release, significantly increasing the […]

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March 25 th, 2024
Unlocking Success: Best Practices in Influencer Collaboration

Influencer marketing campaigns have become an integral part of promoting computer games. For many, gameplay videos and streams are the primary introduction to new titles. However, active involvement from both publishers and agencies is equally crucial to ensure a mutually satisfying collaboration. Here are some best practices for working with influencers that will help you […]

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March 1 st, 2024
These boots are made for walking - the differences between PR and marketing

PR and marketing go hand in hand, they are like carrot and pees, bacon and eggs, and all other culinary examples of great pairings. Most companies run the same department responsible for both activities. This poses an issue when an agency is involved and wants to make just one of those things. It’s important to […]

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January 17 th, 2024
2024 will be a transition period in gaming

The gaming industry in 2023 will be remembered from two perspectives. The first is the viewpoint of gamers – the past 12 months have been full of outstanding games, from Baldur's Gate III and The Legend of Zelda: Tears of the Kingdom to Alan Wake 2, to name just a few.

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January 16 th, 2024
The role of journalists and reviewers in PR campaigns. How to capture media attention?

Gaming journalists, especially those working in newsrooms, are daily bombarded with dozens of press releases, interview proposals, article ideas, and event invitations. With such a huge wave of information, capturing their attention becomes more than challenging. However, it is important to remember that this is a crucial element of an effective PR campaign. So, how can we pique their interest and make them want to listen to us, ultimately ensuring that we reach the readers?

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