We work on many levels

As an international gaming agency we work with companies and brands from the video games industry – be it veterans or those just making their first steps. We help build product awareness and reach a suitable audience. We specialize not only in video games (PC, console, mobile), but also in hardware and events, both online and offline. To make sure everything is better.

PR

PUBLIC RELATIONS

Even the best PR will not save a bad game. But it can boost a good game to the top. We will do everything we can to make this trip quick and smooth.
Wide network

Wide network

Our database of journalists and creators has been built over years of working together on multiple projects.

Communication plans

Communication plans

We will create a PR plan tied to the production and publishing cycle of the game. Each title requires a unique approach - different tools and a targeted audience.

Influencers

Influencers

We will pick content creators suitable for your game or product to make sure we can efficiently reach your target group.

Press releases

Press releases

We can draft, translate and send press releases for you. We will also follow-up with journalists and create a neat report.

MARKETING

MARKETING

The development process can be challenging and we know it well. We will take care of promoting your games or services, so you can focus on growing them and reaching your goals.
Marketing plans

Marketing plans

We will draft a comprehensive plan tailored to your needs and implement it.

Marketing campaigns

Marketing campaigns

We will execute them online or offline, depending on the product and target audience.

Events

Events

We can arrange your presence on gaming events, from designing the booth to inviting the media.

SOCIAL MEDIA

Social Media

In today's world communication with users has to be rapid and direct. Our goal is to make sure your channels are in the spotlight and gamers feel they are being listened to.
Planning activities

Planning activities

We will propose posts with form and content adjusted to your needs.

Posting

Posting

We will come up with copy, create assets and video materials for the most popular social media channels.

Moderation

Moderation

We will start discussions and keep up the engagement.

Community

Community

Community carries strength which can elevate your game to a new level. Listening to its voice is the first step to success, so let’s make it together.
Discord

Discord

We will set up your Discord server, configure it and moderate the conversations.

Reddit

Reddit

We will show your game in appropriate places and get users’ attention.

Steam

Steam

We will audit your Steam card, prepare dev diaries and stay in touch with your fans to make sure the community is active.

video

Video Production

Video assets are a crucial element of marketing. If you have an outstanding game and want to present it in a way that will encourage everyone to play it, you are in the right place.
Production from A to Z

Production from A to Z

We will prepare the script, takes, choose music and put everything together.

Full control over the process

Full control over the process

We are the ones making the trailer, but it is your game and we need to be 100% sure that our work meets your expectations.

Looking for something else than a trailer?

Looking for something else than a trailer?

We can also create gameplay videos, tutorials, dev diaries and others.

bizdev

Business development

We are not business magnates and we are not friends with anyone on Wall Street. But we have connections in the industry (both local and international) and we know how to pitch a game to publishers in an interesting way.
Looking for publishers

Looking for publishers

We will prepare a deck of your game, choose appropriate publishers and pitch it to them.

Negotiating contracts

Negotiating contracts

We know what you can expect, what you need to be aware of and we will make sure there are no traps in the agreement.

Looking for business partners

Looking for business partners

Do you need a particular service or a recommended company? Let us know - we will talk to the right people!

Case Study

Case Study

Ghostrunner release in Poland

Ghostrunner release in Poland

Client:
All in! Games
Thanks to our long-term relationship with All in! Games, a Polish publisher, we had the pleasure to work on Ghostrunner PR campaign in Poland, directed at media and influencers.

The Vanishing of Ethan Carter release (Switch)

Client:
The Astronauts
Our first global press release, which involved an established brand - The Vanishing of Ethan Carter. We were responsible for communicating the launch of the Nintendo Switch version to Polish and global media.

Lumencraft announcement

Client:
Star Drifters
We helped our friends from Star Drifters with the global announcement of Lumencraft from 2Dynamic Games. It’s a top-down shooter with base building elements, published by Star Drifters.

Teamfight Tactics Video Tutorials

Client:
Riot Games
Since 2020 we have been producing video tutorials and infographics for Teamfight Tactics from Riot Games. They were received very well within the company, which elevated them to a global level.

Miedź Jam

Client:
KGHM Polska Miedź S.A.
A game design marathon revolving around the theme “The future is copper”, in which participants had a limited time (in our case - 6 days) to create a game on a subject given by the organizers.
Achievements

Our Clients

Recommendations

Team

Team

Contact us!

Contact

Better Gaming Agency sp. z o. o.
KRS: 0000861416
NIP: 9512453809
Share capital: 5 000 PLN
Headquarters:
Aleja Rzeczypospolitej 20/137
02-972 Warszawa

    37
    mentions
    16
    reviews
    12
    streams
    CASE STUDY

    Ghostrunner release in Poland

    Client:
    All in! Games
    Related game:
    Ghostrunner
    One of the best Polish games of the recent years was received very well by the media and we managed to arrange nearly 40 mentions (including 16 reviews) and 12 streams. Ghostrunner was covered by major local outlets, such as: CD-Action, PSX Extreme, GRY-OnLine or bankier.pl.
    115
    publications
    26
    countries
    18
    languages
    CASE STUDY

    The Vanishing of Ethan Carter release (Switch)

    Client:
    The Astronauts
    Related game:
    The Vanishing of Ethan Carter
    The information was widely covered, which resulted in 115 mentions in media all over the world, including outlets such as: Destructoid, Nintendo Life and Jeux Video.
    52
    mentions
    10
    countries
    8
    languages
    CASE STUDY

    Lumencraft announcement

    Client:
    Star Drifters
    Related game:
    Lumencraft
    We managed to reach many outlets, which combined with a very positive reception of the teaser, allowed us to secure over 50 pieces of coverage all over the world, including major websites, such as: PC Gamer, Kotaku or PPE.pl.
    100
    infographics
    50
    video tutorials
    10
    countries
    CASE STUDY

    Teamfight Tactics Video Tutorials

    Client:
    Riot Games
    Related game:
    Teamfight Tactics
    They were received very well within the company, which resulted in expanding their reach - from local (Polish and German) into international markets. Today localized versions are being placed on different regional channels of Riot Games. We have already shipped over 50 video tutorials and over 100 infographics.
    CASE STUDY

    Miedź Jam

    Client:
    KGHM Polska Miedź S.A.
    Event:
    Game Jam
    Related game:
    Various Games
    Game jam which we organized together with Gameplanet for KGHM Polska Miedź S. A. (the biggest copper mining company in Poland), as part of their 60th anniversary. Participants had to create a game within 6 days with a theme: “The future belongs to copper”. During the event speakers from the industry gave lectures on topics connected to gamedev, marketing and… copper!