We work on many levels
As an international gaming agency we work with companies and brands from the video games industry – be it veterans or those just making their first steps. We help build product awareness and reach a suitable audience. We specialize not only in video games (PC, console, mobile), but also in hardware and events, both online and offline. To make sure everything is better.
Our database of journalists and creators has been built over years of working together on multiple projects.
We will create a PR plan tied to the production and publishing cycle of the game. Each title requires a unique approach - different tools and a targeted audience.
We will pick content creators suitable for your game or product to make sure we can efficiently reach your target group.
We can draft, translate and send press releases for you. We will also follow-up with journalists and create a neat report.
We will draft a comprehensive plan tailored to your needs and implement it.
We will execute them online or offline, depending on the product and target audience.
We can arrange your presence on gaming events, from designing the booth to inviting the media.
We will set up your Discord server, configure it and moderate the conversations.
We will show your game in appropriate places and get users’ attention.
We will audit your Steam card, prepare dev diaries and stay in touch with your fans to make sure the community is active.
Production from A to Z
We will prepare the script, takes, choose music and put everything together.
Full control over the process
We are the ones making the trailer, but it is your game and we need to be 100% sure that our work meets your expectations.
Looking for something else than a trailer?
We can also create gameplay videos, tutorials, dev diaries and others.
Looking for publishers
We will prepare a deck of your game, choose appropriate publishers and pitch it to them.
We know what you can expect, what you need to be aware of and we will make sure there are no traps in the agreement.
Looking for business partners
Do you need a particular service or a recommended company? Let us know - we will talk to the right people!
Ghostrunner release in Poland
The Vanishing of Ethan Carter release (Switch)
Teamfight Tactics Video Tutorials
We have been using better. services in terms of video production and coordination of publishing and localizing content for years and we are very happy with the results. In the projects we can always see precision, promptness and attention to detail, combined with proactivity and reliability.
Better swiftly finished the project and supported us with their knowledge of the Polish market and gamedev industry. With their help we achieved our goal and gained knowledge which will help us with further endeavors.
I can recommend the entire better. team in good conscience. It’s great to work with people, who are not only extremely professional, but are also hyped by what they’re doing
Better helped us find a publisher for our game "Tools Up!" in a critical moment. They prepared a professional game pitch and reached out to over 30 different companies. We are happy with their support and we will be in contact with them in the future.
better. is a trustworthy partner who helped us to promote our production.
A reliable and trustworthy partner - you can rely on them.
Co-founder of the agency, supporting the business activities of the company. One of the founders of the Polish Indie Games Foundation which has been helping Polish indie developers in Poland and abroad for over 6 years. The idea man behind Model Builder, member of supervisory boards of companies traded on the Warsaw Stock Exchange: Moonlit S. A. and One More Level S. A.
Co-founder of the agency, responsible for PR, marketing and video production. Active in the industry since 1999, for many years a journalist for PSX Extreme, editor in chief of Gamezilla and Polygamia, author of “Nie tylko Wiedźmin. Historia polskich gier komputerowych”, a book about the history of Polish video games.
Co-owner of the agency, responsible for business development and legal. He wanted to become a lawyer, but ended up in the games industry, so it looks like he failed successfully. Gained experience as a business developer at cdp.pl and GOG.com. He loves games, candy and memes.
Head of PR and Marketing at better. gaming agency. He started his public relations journey with The Witcher 2. Since then he has worked for ZnanyLekarz.pl, PKN Orlen or Łowicz. Starred with Eurovision 2003 finalist in the 189th episode of “Lombard. Życie pod zastaw”, as a customer buying a hair curler. He still considers this to be the role of his life.
PR Manager Russia & CIS. Used to work with the Witcher series and Cyberpunk 2077. Battlefield series veteran, who is dreaming about a long vacation in Morrowind, believes that Shepard is alive and thinks that Heroes of Might and Magic 3 is one of the greatest achievements of humanity.
Zuza is slightly like a superhero. During the day she works under her real name as a Junior PR Manager in better. gaming agency. At night, however, her alter ego is creating new costumes. This was the reason why she cooperated with Bethesda around the Fallout 76 release - as a cosplayer.
He started his journey with video games as a kid, and professionally has been a part of the industry for almost 25 years. He made his first steps in Secret Service, the cult Polish video games magazine, from where he headed towards gamedev. Over the last couple of years he’s focused on social media, but he’s always happy to take on other challenges.
Social Media specialist, professionally involved in digital since 2015. He divides the last bits of his spare time between playing in a band and boxing. Hubert thinks Dark Souls 2 was never released. He can make a meme in 5 minutes and once he even managed to post a single-frame GIF, which was basically a picture without any animation to it.
For years he had 3 passions - popculture, sport and social media. And even though it’s quite an unusual mix, already Dragon Ball taught him that what seems to be different can result in an outstanding fusion. That’s the way things are in his life, so he constantly combines them. Currently, a journalist in PPE.pl, Social Media Specialist in better. gaming agency and a Manchester United player (in his unfulfilled dreams).
Share capital: 5 000 PLN