We work on many levels
As an international gaming agency we work with companies and brands from the video games industry – be it veterans or those just making their first steps. We help build product awareness and reach a suitable audience. We specialize not only in video games (PC, console, mobile), but also in hardware and events, both online and offline. To make sure everything is better.
PUBLIC RELATIONS
Wide network
Our database of journalists and creators has been built over years of working together on multiple projects.
Communication plans
We will create a PR plan tied to the production and publishing cycle of the game. Each title requires a unique approach - different tools and a targeted audience.
Influencers
We will pick content creators suitable for your game or product to make sure we can efficiently reach your target group.
Press releases
We can draft, translate and send press releases for you. We will also follow-up with journalists and create a neat report.
MARKETING
Marketing plans
We will draft a comprehensive plan tailored to your needs and implement it.
Marketing campaigns
We will execute them online or offline, depending on the product and target audience.
Events
We can arrange your presence on gaming events, from designing the booth to inviting the media.
Community
Discord
We will set up your Discord server, configure it and moderate the conversations.
We will show your game in appropriate places and get users’ attention.
Steam
We will audit your Steam card, prepare dev diaries and stay in touch with your fans to make sure the community is active.
Video Production
Production from A to Z
We will prepare the script, takes, choose music and put everything together.
Full control over the process
We are the ones making the trailer, but it is your game and we need to be 100% sure that our work meets your expectations.
Looking for something else than a trailer?
We can also create gameplay videos, tutorials, dev diaries and others.
Business development
Looking for publishers
We will prepare a deck of your game, choose appropriate publishers and pitch it to them.
Negotiating contracts
We know what you can expect, what you need to be aware of and we will make sure there are no traps in the agreement.
Looking for business partners
Do you need a particular service or a recommended company? Let us know - we will talk to the right people!
Case Study
Our Clients
Recommendations
Team
Kuba Wójcik
Co-founder of the agency, supporting the business activities of the company. One of the founders of the Polish Indie Games Foundation which has been helping Polish indie developers in Poland and abroad for over 6 years. The idea man behind Model Builder, member of supervisory boards of companies traded on the Warsaw Stock Exchange: Moonlit S. A. and One More Level S. A.
Marcin Kosman
Co-founder of the agency, responsible for PR, marketing and video production. Active in the industry since 1999, for many years a journalist for PSX Extreme, editor in chief of Gamezilla and Polygamia, author of “Nie tylko Wiedźmin. Historia polskich gier komputerowych”, a book about the history of Polish video games.
Kacper Bańbura
Co-owner of the agency, responsible for business development and legal. He wanted to become a lawyer, but ended up in the games industry, so it looks like he failed successfully. Gained experience as a business developer at cdp.pl and GOG.com. He loves games, candy and memes.
Maciek Sosnowski
Head of PR and Marketing at better. gaming agency. He started his public relations journey with The Witcher 2. Since then he has worked for ZnanyLekarz.pl, PKN Orlen or Łowicz. Starred with Eurovision 2003 finalist in the 189th episode of “Lombard. Życie pod zastaw”, as a customer buying a hair curler. He still considers this to be the role of his life.
Anastasia Prazdnichnova
PR Manager Russia & CIS. Used to work with the Witcher series and Cyberpunk 2077. Battlefield series veteran, who is dreaming about a long vacation in Morrowind, believes that Shepard is alive and thinks that Heroes of Might and Magic 3 is one of the greatest achievements of humanity.
Zuza Liske
Zuza is slightly like a superhero. During the day she works under her real name as a Junior PR Manager in better. gaming agency. At night, however, her alter ego is creating new costumes. This was the reason why she cooperated with Bethesda around the Fallout 76 release - as a cosplayer.
murmur
He started his journey with video games as a kid, and professionally has been a part of the industry for almost 25 years. He made his first steps in Secret Service, the cult Polish video games magazine, from where he headed towards gamedev. Over the last couple of years he’s focused on social media, but he’s always happy to take on other challenges.
Hubert Pomykała
Social Media specialist, professionally involved in digital since 2015. He divides the last bits of his spare time between playing in a band and boxing. Hubert thinks Dark Souls 2 was never released. He can make a meme in 5 minutes and once he even managed to post a single-frame GIF, which was basically a picture without any animation to it.
Kajtek Węsierski
For years he had 3 passions - popculture, sport and social media. And even though it’s quite an unusual mix, already Dragon Ball taught him that what seems to be different can result in an outstanding fusion. That’s the way things are in his life, so he constantly combines them. Currently, a journalist in PPE.pl, Social Media Specialist in better. gaming agency and a Manchester United player (in his unfulfilled dreams).
Contact
NIP: 9512453809
Share capital: 5 000 PLN
02-972 Warszawa
Social Media
Planning activities
We will propose posts with form and content adjusted to your needs.
Posting
We will come up with copy, create assets and video materials for the most popular social media channels.
Moderation
We will start discussions and keep up the engagement.