A press kit is an essential part of any successful PR campaign, especially in the gaming industry. It’s a collection of assets designed to help the media create engaging publications about your project. What should a press kit include, and how do you prepare one that meets media expectations? In PR, visuals sell stories. Even […]
Another year older and a new one just begun. A lot of things happened in popculture last year. See what better. gaming thought about 2024: Kacper Bańbura Game: Balatro - A concept that seems simple, yet has so many layers that it pulled me in for hours on end. Movie: Deadpool & Wolverine - I […]
Right from the start, let's calm any fears - there's no indication that AI will soon take our jobs. And while the topic of artificial intelligence has been hot in recent months, you could learn why you shouldn't fear this technology, for instance, through our AI x GAMEDEV conference (the 2nd edition is upcoming!). Maciej […]
AVE in the world of PR has nothing to do with the ancient greeting, wrongly associated to be common on gladiatorial arenas. Not only ancient history buffs know that “ave” is misleading. The significance of AVE (Advertising Value Equivalent) in PR and marketing actions is also a myth. Like gladiatorial salutations, the meaning of AVE […]
Crafting a compelling press release is more challenging than it may seem at first glance. Industry journalists receive dozens of emails daily, so it's crucial to make an effort to capture their attention by standing out from the competition. In this article, we unveil 5 proven tips to tailor your press release, significantly increasing the […]
Influencer marketing campaigns have become an integral part of promoting computer games. For many, gameplay videos and streams are the primary introduction to new titles. However, active involvement from both publishers and agencies is equally crucial to ensure a mutually satisfying collaboration. Here are some best practices for working with influencers that will help you […]
PR and marketing go hand in hand, they are like carrot and pees, bacon and eggs, and all other culinary examples of great pairings. Most companies run the same department responsible for both activities. This poses an issue when an agency is involved and wants to make just one of those things. It’s important to […]
Gaming journalists, especially those working in newsrooms, are daily bombarded with dozens of press releases, interview proposals, article ideas, and event invitations. With such a huge wave of information, capturing their attention becomes more than challenging. However, it is important to remember that this is a crucial element of an effective PR campaign. So, how can we pique their interest and make them want to listen to us, ultimately ensuring that we reach the readers?